Seize the Summer: Seasonal Strategies to Elevate Your Marketing
As summer rolls in, professional services firms have a unique opportunity to elevate their seasonal marketing strategies and connect with clients.
Who We Are
Riss Marketing is rooted in relationships and results. When we enter into an engagement, our goal is very simple: we strive to become a trusted member of your team.
About Us
We Care About Your Story
Collaborative. Customized. Creative.
Riss Marketing is a boutique, woman-owned B2B marketing solution that steps in as a trusted ally for company leadership and a welcomed resource for in-house marketers. We work alongside your team to refocus your marketing efforts and develop a detailed strategy that is customized to your specific business goals and reflects your organization's unique culture (and capacity).
Together, we will define your business goals - deep-dive into who you are as an organization - gain insight into your target clients and what solutions you are providing them - and critically analyze your current marketing efforts to determine what's working and what's a waste of your time.
A Little About Us
Our Leadership Team
A Little About Us
Our Leadership Team
Marissa Luznar
Founder & Chief Executive Officer
Our Founder and CEO, Marissa Luznar, has more than 15 years of experience in the marketing industry. Her career highlights include working as Press Secretary for the Mayor of Pittsburgh and as the Director of Operations and Marketing for a well-respected corporate bankruptcy and litigation law firm – a job that required her to work alongside the firm’s ownership while making critical business decisions during a pivotal period of growth for the long-standing firm.
Marissa has also spent a good part of her career in the agency and consulting industry, working with clients of all sizes in a variety of industries, including real estate, startups, manufacturing, nonprofit, and more. Throughout her career, Marissa has had the opportunity to work with some of the region’s most influential political, corporate, and nonprofit leaders. She brings this experience and big-picture strategic thinking to all of her work, challenging leaders to look at their business goals in new and creative ways.
Stephanie McHale
Creative Director
Our Creative Director, Stephanie McHale, thrives at the intersection of strategy, creativity, and technology. Having served in both agency and in-house creative positions throughout the past decade, Stephanie has cultivated a comprehensive and sought-after skillset. Partnering with corporations and institutions in a broad spectrum of industries, she launches and reimagines brands through impactful storytelling and user-centric digital experiences.
Stephanie has successfully developed marketing campaigns across social, web, radio, video, event, product, and earned media channels. She brings her passion for curiosity, collaboration, and craft to every client and project.
Marissa Luznar
Founder & Chief Executive Officer
Our Founder and CEO, Marissa Luznar, has more than 15 years of experience in the marketing industry. Her career highlights include working as Press Secretary for the Mayor of Pittsburgh and as the Director of Operations and Marketing for a well-respected corporate bankruptcy and litigation law firm – a job that required her to work alongside the firm’s ownership while making critical business decisions during a pivotal period of growth for the long-standing firm.
Marissa has also spent a good part of her career in the agency and consulting industry, working with clients of all sizes in a variety of industries, including real estate, startups, manufacturing, nonprofit, and more. Throughout her career, Marissa has had the opportunity to work with some of the region’s most influential political, corporate, and nonprofit leaders. She brings this experience and big-picture strategic thinking to all of her work, challenging leaders to look at their business goals in new and creative ways.
Stephanie McHale
Creative Director
Our Creative Director, Stephanie McHale, thrives at the intersection of strategy, creativity, and technology. Having served in both agency and in-house creative positions throughout the past decade, Stephanie has cultivated a comprehensive and sought-after skillset. Partnering with corporations and institutions in a broad spectrum of industries, she launches and reimagines brands through impactful storytelling and user-centric digital experiences.
Stephanie has successfully developed marketing campaigns across social, web, radio, video, event, product, and earned media channels. She brings her passion for curiosity, collaboration, and craft to every client and project.
Riss's Rules
What We Have To Say
Thought Leadership
Winning Hearts in Business: Are You Speaking Your Client’s Love Language?
Unlock the secret of 5 Love Languages in marketing to boost client loyalty and engagement. Learn to speak your client’s love language for a stronger connection.
Building the Bridging: Interview Transition Phrases
Refine your interview skills with key transition phrases to stay on message and communicate effectively.
Unlocking Effective Key Messages
Learn to create key messages that captivate: concise, strategic, engaging, and tailored for impactful, lasting communication.
Crafting Persuasive Calls to Action
Learn to create powerful CTAs in presentations: balance, clarity, empathy, and options for enhanced audience engagement and participation.
Effective Slide Design: Helpful Tips & Common Misconceptions
Master slide design with Riss Marketing’s guide. Debunk myths, use impactful visuals, and captivate audiences effectively.
Why Your Company Should Adopt A Campaign-Driven Marketing Approach
Most companies aren’t taking advantage of campaign-driven marketing – but they should be. It’s an ideal solution for businesses without a large in-house marketing team, but who still want to incorporate effective marketing into their growth strategy.
Modern Public Relations: Does a media mention hold the same weight it once did?
Prospective clients hire professionals they trust and see as credible. A well-crafted PR campaign is an effective way to build that much-desired credibility.
Law Firm Branding: Is it time to consider modernizing your firm’s brand?
Client expectations are shifting, technologies are changing & new competitors are always emerging. Has your law firm’s brand evolved too?
Let's Talk!
Marketing Matters. Let's Tell Your Story Together.
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