As summer rolls in, professional services firms have a unique opportunity to elevate their marketing strategies and connect with clients in innovative ways. Whether you’re in legal, accounting, engineering, or another industry entirely, these seasonal marketing tips can help your firm capitalize on the summer months.
Optimize for Mobile
Summer means more travel and outdoor activities, leading to a significant increase in mobile device usage. Clients are on the go and accessing information through their smartphones and tablets more than any other time throughout the year.
Hot Tip:
Ensure your website, emails, and social media content are mobile-friendly. Use responsive design for easy navigation, quick load times, and readable fonts. Create engaging, short-form content like videos and infographics that can be easily consumed on mobile devices. This will help you capture the attention of clients and prospects who are traveling or spending time outdoors.
Tap into Travel
Summer is peak travel season, which means many people are planning vacations and business trips. This provides a perfect opportunity for firms to offer tailored advice and services.
Hot Tip:
Provide content and services that cater to travelers. For legal firms, this could mean offering tips on travel insurance or international legal considerations. Accounting firms might provide advice on managing travel expenses or tax implications of business travel. Wealth management firms can offer guidance on budgeting for vacations or maximizing travel rewards programs. By addressing these needs, you position your firm as a valuable resource during the summer months.
Enjoy the Fresh Air with Friends
Summer’s numerous outdoor venues offer unique opportunities for engagement. People are more likely to attend events and activities in open, relaxed settings.
Hot Tip:
Host or sponsor outdoor events to showcase your firm’s expertise and projects. This could include live demonstrations, project tours, or casual meet-and-greets in parks or outdoor event spaces. Such events not only highlight your capabilities but also allow for personal interaction with potential clients in a more relaxed environment.
Promote Eco-Friendly Programs
Summer’s warm weather and increased outdoor activities naturally draw attention to environmental issues. Clients are more environmentally conscious during this season.
Hot Tip:
Develop a sustainability report or a dedicated section on your website that outlines your environmental policies, achievements, and goals. Highlight projects that incorporate green building techniques, use of sustainable materials, or energy-efficient designs. Sharing your commitment to eco-friendly practices can attract clients who value sustainability and enhance your firm’s reputation as a responsible and forward-thinking organization.
Enhance Internal Communications
With vacations and flexible summer schedules, maintaining effective internal communication can be challenging. Ensuring your team remains cohesive and informed is crucial.
Hot Tip:
Implement regular check-ins and updates via digital communication tools to keep everyone connected. Create a monthly internal newsletter featuring company updates, project highlights, and employee contributions. Encourage team members to share their summer experiences, such as travel photos or personal achievements, to foster engagement and camaraderie. Additionally, offer leadership training focused on effective communication and media skills to ensure your team remains productive and connected throughout the summer.
Takeaway
Summer offers a unique set of opportunities for professional services firms to connect with clients and enhance their marketing efforts. Employing just one of these tips can help to strategically position your organization for the season.
At Riss Marketing, we specialize in helping firms like yours implement these seasonal strategies effectively. Reach out to learn how we can support your summer marketing initiatives and help your firm shine all year round.
